Branding

If you own or you are setting up a business, believe it or not, you already have a brand. The way you deal with customers and suppliers, the type and style of your product, even the way you dress, all make up your brand.

Whereas marketing in general is about the way you talk to your audience branding is about your tone of voice and your character. It is important to speak loudly and clearly, but it is also important to say the right things.

Brand is at the heart of your business, more than that – it is the heart of your business.

 

Logos

First impressions do count and books are judged by their covers. What we do at Dragonfly is start your conversation with your customer in the right way, with a well thought-out, professionally produced, bespoke logo. The more professional your logo the more professional your business will seem, do not settle for a DIY or amateur looking design.

Your logo will be original and designed in the UK by a human (not a logo generator or with clip art) exclusively for you. You can talk directly with the designer and have an input at all stages. We design logos for all industry types and for all types of business, but they are always designed specifically for you.

 

Brand Guidelines

By the time we have produced your logo we will have an insight into your brand. If you require it Dragonfly can expand this insight into guidelines that include vision statements, strap lines, colours, fonts and logo use. These can be expanded yet further to include tone of voice examples, imagery and even templates for communications.

 

Branded Items

Once you have your brand – use it! Dragonfly can design stationery, e-shots, social media, websites, vehicle graphics and more, all conforming to your brand and getting the right message out to the right audience.

 

Design For Print

First impressions count and eye-catching design can make all the difference to your company’s image, reputation and effectiveness. Dragonfly can help you to make your promotional and communication literature look slick, exciting, fun, whatever you need!

Even if your message is relevant, useful and interesting, it could be ignored if it doesn’t look right. Professional design and creative flare will enhance your message, making it stand out from the crowd and engage your audience.

Dragonfly’s design experience encompasses everything from media advertising and leaflets to annual reports and prospectuses. Along side our creative acumen we have an in-depth knowledge of the print process and can liaise with printers on your behalf if you need us to. Throughout the design process we will work closely with you to ensure the graphics we produce are what your business needs.

 

Website Design

Your website is the hub of your online activities and, increasingly the hub of all your marketing activities.

Dragonfly combines the technical know-how and creative skills needed to create an effective website along with an understanding of marketing which means your website will have purpose and effect.

We use the popular CMS (content management system) WordPress to build our sites. This means that you can make adjustments to your content without any ongoing costs or delays waiting for a web developer to add a line of text or a new image.

Dragonfly builds bespoke websites in WordPress that keep SEO (search engine optimization) and security in mind whilst always putting the visitor experience at the forefront. We can help create attractive and engaging content and functionality that will guide your customers towards their goal and keep them coming back for more.

 

Online Marketing

Of course, your online activities aren’t all about your website; there’s advertising, emails, social media and more to consider and Dragonfly can help you with all of that. We can write and set-up your Google Adverts or make sure your Facebook page is branded properly and manage your posts. Dragonfly ensures that your online presence ties together and does what you need it to do, promote your brand and drive your audience to contact your business.

Emails are a cost-effective way of reaching potential customers directly, but they can be difficult to manage and track and can lead to an annoyed audience or even a black-listed server. Dragonfly can create branded, attractive and engaging emails which can be sent to your customer database in a timely fashion, tracked and measured. Your list is cleansed automatically and unsubscribers removed, we can even provide details of those who have opened, clicked or unsubscribed so that they may be followed up.

 

Copy Writing

Even in an age of multimedia the written word is still hugely important, perhaps even more so now that attention spans seem so short and the market so crowded. Dragonfly can help you to say what you want to say in a way that will be heard.

We can provide copy that will entertain, inform and engage, from print adverts, radio scripts and press releases to reports, web copy or just guidance and editing of existing copy.

 

Extras

Sometimes you find you need very particular images that you can’t get from an image library. Perhaps it’s photos of your premises and staff or a cartoon character that represents your brand or product. Dragonfly can fill in these gaps with both photography and illustration skills – just ask!

 

Environmental

When you’re away from your business base you still need to present your brand in the best way possible, whether that’s driving to a job or at a temporary exhibition. Dragonfly can design stands, signage and vehicle graphics that mean your business looks good wherever you are.

 

Marketing

If you are a sole trader or small business it may seem like marketing is an expensive luxury that you have to limit, or skip altogether. This is not true. Marketing is hugely important – but it doesn’t have to be hugely expensive.

There are many reasons why you might need help with your marketing, apart from attracting, engaging and keeping customers: A bank or investor wants to see a marketing plan; your expensive website is sitting idle; your product launch or grand opening needs shouting about; you used to do the marketing yourself, but now you’re too busy; everything is fine now, but you need a long-term strategy; maybe it’s just not your thing!

Dragonfly can help out with your marketing and communication requirements, even acting like your own in-house marketing department. We can offer advice, answer questions and provide a sounding board for your ideas as well as implementing projects from planning to completion.

Dragonfly has experience of working with businesses of all types and sizes, from the service sector to commercial enterprise and from sole-trader start-ups to companies serving an international market.

Our services range from strategy and planning through to research and analysis and encompass all the deliverables in between; advertising, design, copy-writing, brand, events, websites, social media, email marketing, the list goes on!