If you own or you are setting up a business, believe it or not, you already have a brand. The way you deal with customers and suppliers, the type and style of your product, even the way you dress, all make up your brand.

Whereas marketing in general is about the way you talk to your audience branding is about your tone of voice and your character. It is important to speak loudly and clearly, but it is also important to say the right things.

Brand is at the heart of your business, more than that – it is the heart of your business.

First impressions do count and books are judged by their covers. What we do at Dragonfly is start your conversation with your customer in the right way, with a well thought-out, professionally produced, bespoke logo. The more professional your logo the more professional your business will seem, do not settle for a DIY or amateur looking design.

Your logo will be original and designed in the UK by a human (not a logo generator or with clip art) exclusively for you. You can talk directly with the designer and have an input at all stages. We design logos for all industry types and for all types of business, but they are always designed specifically for you.

By the time we have produced your logo we will have an insight into your brand.

If you require it Dragonfly can expand this insight into guidelines that include vision statements, strap lines, colours, fonts and logo use. These can be expanded yet further to include tone of voice examples, imagery and even templates for communications.

Once you have your brand – use it!

Dragonfly can design stationery, e-shots, social media, websites, vehicle graphics, clothing and more, all conforming to your brand and getting the right message out to the right audience.